400M+ in revenue generated for healthcare brands · fully online, working globally
Home / Pricing and costs / Small practice marketing
You do not need a big budget to get started. This page shows what to do first, what to leave for later, and how to make each part of your budget count.
The short answer
Small budgets work best when they are focused. Pick one service, one area and one goal. Fix the low-cost basics first, then add paid ads once you know what a new patient is worth.
At a glance
Where a small budget goes
Your Google Business Profile, your website basics, your phone and booking process, and honest patient reviews. These cost little and make every later dollar work harder.
One focused search campaign for your best service in your area, with call and form tracking. Keep it small until you know what it brings.
Simple automatic emails, such as reminders and recall, bring back people who already know you.
Where to start
Choose the service you most want more of and that patients search for. Focus beats spreading a small budget everywhere.
If calls go unanswered or booking is slow, ads waste money. Fix this first.
Add your hours, services, photos and booking link. It is free and helps people find you on Google and Maps.
A single search campaign with a tight area is easier to manage and to learn from than many campaigns.
Count calls, forms and bookings from day one. A small budget cannot afford guesses.
A short recall email can bring back patients who are due for a visit, at a low cost.
A simple plan
Fix your profile, phone, booking and landing page. Set up tracking.
Run one campaign for one service. Check search terms each week.
Work out your cost per enquiry and per new patient. Decide whether to keep going, grow or change.
Before you spend
Your checklist
Know the rules
Health advertising rules apply to every practice, large or small. In Australia, Ahpra has strict rules on testimonials and claims. Check the rules for your profession and country before you publish anything.
Checked in November 2026. This is a plain-English summary, not legal or financial advice. Rules were checked in November 2026.
Sources: Ahpra: summary of the advertising requirements · Google Ads policy: healthcare and medicines · Meta policy: health and wellness
Common questions
Google says there is no minimum spending commitment, though TikTok and LinkedIn list minimums. The real question is whether your budget brings enough enquiries to judge. The calculator helps you work this out.
You can start with the basics yourself. Paid ads need testing and tracking, so many practices ask for help once they know what a new patient is worth.
Google reaches people who are searching for your service now, so it is a good first test if your service is searched. Facebook helps when people do not yet know they need your service.
It can be, if each new patient is worth enough to you. Work out the value of a new patient first. The patient value calculator can help.
Tell me about your practice. I reply fast, and the first call is free.
Get a free proposal→Let’s talk
Tell me about your practice and your country. I reply fast, and the first call is free.
Get a free proposal→