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Short, practical guides on budgets, strategy, ads and social media.
Online ads put your practice in front of people at the right moment. This guide explains the main types of ads, which one fits which goal, and what to set up before you spend.
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A marketing strategy is a simple plan: who you want to reach, what you want them to do, and how you will reach them. This guide explains the main types of healthcare marketing and how to choose.
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There is no magic percentage. A good budget starts with what a new patient is worth and how many new patients you want. This guide shows a simple way to set one.
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Most patients look online before they book. These seven steps, in a sensible order, help more of them find you and choose you.
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Good Facebook ads for clinics are clear, calm and kind. This guide shares ad ideas that fit Meta's health rules, and the things to avoid.
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You do not need to post every day. A few useful posts each week can build trust. This guide shares ideas by type, and the rules to remember.
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New guides on paid ads and email for healthcare brands.
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