400M+ in revenue generated for healthcare brands · fully online, working globally
Medical practices / NDIS providers
I run Facebook and Instagram ads for NDIS providers that want more participant and family enquiries, with respectful wording and honest claims.
What I promote
Ads for therapy and support services, with clear steps for families to get in touch.
Simple pages for support coordinators and plan managers.
Open days and sessions where families can meet your team.
How I help
I read Meta’s health rules and your local advertising laws first, so ads are built to be approved and safe.
A clear first-visit offer, a simple booking page and a short form or call button. Nothing confusing.
Facebook and Instagram ads with lead forms, call buttons or a booking page, tested with a few different messages.
Leads go straight to your team. I track who booked and who attended, not just clicks.
A clear monthly report: cost per lead, cost per booked patient and what I will change next.
Email reminders and recall bring existing patients back, which makes every ad dollar work harder.
Ad ideas
Educational ads usually work best for health. Here are three angles I like.
Real photos and short introductions to your staff.
A clear step-by-step guide for new participants and families.
A short video that shows your space and the way you support people.
Rules to plan around
Meta treats health as a special category, so I check every ad and page before launch.
Wording
Meta’s personal attributes policy says ads must not assert or imply that Meta knows a person’s health condition. So I write about your service, not about the person. “Book a new patient visit” works. “Do you have…?” does not.
Registration
Only say you are an NDIS registered provider if you are registered, and never promise funding or plan approval. I check every claim with you before it goes live.
Tracking
Meta puts health advertisers into restriction levels. Optimising for lower-funnel events such as booked appointments can be limited. I count real patients in your booking system or CRM and keep the Meta pixel off patient portals.
Checked on 3 November 2026. Platform and local rules change, so I recheck before each launch. This is a plain-English summary, not legal advice.
Sources: Meta policy: privacy violations and personal attributes · Meta policy: health and wellness · Ahpra: summary of the advertising requirements
Related pages
FAQ
Not directly. Meta does not allow ads that imply a person’s health or disability, and health-based targeting is limited. I reach families and carers by area and age, and the ad explains your service.
No. I never promise funding. I help you explain your service clearly and make it easy for families to get in touch.
No. Results depend on your service, area, offer and how fast your team replies. I set up tracking, so you see real numbers every month.
Facebook Ads management plans start from $1,800 a month, plus the ad budget you choose. See the Facebook Ads page for plans, or use the practice marketing calculator to estimate your cost per patient.
Let’s talk
Tell me about your practice and your country. I reply fast, and the first call is free.
Get a free proposal→