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Email can bring patients back without any ad spend. But health emails come with privacy rules. This page shows what a good healthcare email partner does and what to ask.
Use it to compare
Email marketing checklistWhat a good email partner does
They only email people who agreed, and every email has an easy unsubscribe.
They understand your country’s email and health privacy rules, and ask when unsure.
Welcome, reminder, recall and win-back emails that run in the background.
Plain, warm emails that sound like your practice.
They check what your booking or patient system can link to.
You see how many people book after an email, not only opens.
Compare fairly
Good signs
Warning signs
Before you sign
Good partners are happy to answer these. Take the list to every call, and compare the answers side by side.
How I run email
We look at who agreed to get email and how the list is kept.
We choose welcome, reminder, recall and win-back emails.
I write the emails and set them up to run automatically.
I report on bookings and improve the emails each quarter.
Know the rules
Know the rules
In Australia, the Spam Act needs consent, a clear sender and an unsubscribe option. The US CAN-SPAM rules and the UK PECR have their own requirements. In the US, HIPAA may apply if emails include patient health details.
Checked in November 2026. This is a plain-English summary, not legal or financial advice.
Sources: ACMA: avoid sending spam · FTC: CAN-SPAM compliance guide · ICO: electronic mail marketing · HHS: HIPAA and marketing
Common questions
You can send simple emails yourself. Many practices ask for help with automations, consent and privacy, because mistakes there can cause trouble.
Emails sent, bookings after emails, unsubscribes and what changed. Opens alone do not show patients.
It depends on your size, your country and what your emails contain. Ask about contacts, sends, automations and privacy terms.
Yes. Ads bring new people and email keeps the patients you already have.
See the email marketing cost page for what moves the price.
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