400M+ in revenue generated for healthcare brands · fully online, working globally
Medical practices / GP and telehealth
I run Facebook and Instagram ads for GP clinics and telehealth providers that want more new patients, with the extra checks telehealth needs.
What I promote
Ads for local families, with simple booking and clear hours.
Video visits promoted by area, with clear steps on how it works.
Evening and weekend appointments, shown at the times people look.
How I help
I read Meta’s health rules and your local advertising laws first, so ads are built to be approved and safe.
A clear first-visit offer, a simple booking page and a short form or call button. Nothing confusing.
Facebook and Instagram ads with lead forms, call buttons or a booking page, tested with a few different messages.
Leads go straight to your team. I track who booked and who attended, not just clicks.
A clear monthly report: cost per lead, cost per booked patient and what I will change next.
Email reminders and recall bring existing patients back, which makes every ad dollar work harder.
Ad ideas
Educational ads usually work best for health. Here are three angles I like.
A short, calm video that shows how to book and join a call.
Friendly introductions to the clinic team.
General reminders about regular check-ups, without naming a condition.
Rules to plan around
Meta treats health as a special category, so I check every ad and page before launch.
Telehealth
Industry guides say Meta asks online pharmacies and telehealth providers to hold LegitScript certification in some countries. I check this with you before launch.
Medicines
In Australia, the TGA says advertising prescription-only medicines to the public is prohibited. I promote the appointment, not the medicine, even for telehealth.
Wording
Meta’s personal attributes policy says ads must not assert or imply that Meta knows a person’s health condition. So I write about your service, not about the person. “Book a new patient visit” works. “Do you have…?” does not.
Checked on 3 November 2026. Platform and local rules change, so I recheck before each launch. This is a plain-English summary, not legal advice.
Sources: Meta policy: health and wellness · TGA: advertising cosmetic injectables · Accelerated Digital Media: Meta health restrictions · Meta policy: privacy violations and personal attributes
Related pages
FAQ
No. I do not advertise prescription medicines to the public, and in Australia the TGA prohibits it. I promote the appointment with your doctor.
Sometimes. Industry guides say Meta may ask telehealth providers to hold LegitScript certification in some countries. I check this with you before launch.
No. Results depend on your service, area, offer and how fast your team replies. I set up tracking, so you see real numbers every month.
Facebook Ads management plans start from $1,800 a month, plus the ad budget you choose. See the Facebook Ads page for plans, or use the practice marketing calculator to estimate your cost per patient.
Let’s talk
Tell me about your practice and your country. I reply fast, and the first call is free.
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