400M+ in revenue generated for healthcare brands · fully online, working globally
Email marketing / Automation
Automated emails that welcome new patients, remind them of visits, bring them back for check-ups and ask for feedback. Set up once, then they run in the background while your team looks after patients.
What I automate
New enquiries and new patients get a friendly short series: who you are, what to expect and how to book.
Confirmation and reminder emails before each visit, sent at the times you choose, with a link to change the booking.
A gentle email when a patient is due for a regular check-up or follow-up visit.
A short series for patients who have not visited for a while, with a clear way to rebook.
One simple email after a visit that asks every patient for feedback. Same email, same time, for everyone.
A calm monthly email with new services, team news and general health education.
How it works
We map the points where an email helps: after an enquiry, before a visit, after a visit and when a patient has been away.
Contacts are grouped by service and visit date, so each patient gets only the emails that fit.
Short, clear emails in your voice, with a booking link and an easy way to unsubscribe.
Each email is sent by a rule, such as 2 days before a visit. I test links, spam checks and phone layouts.
Clear numbers on opens, clicks and bookings, plus what I will improve next.
Keep it safe
I keep diagnosis, test results and treatment details out of marketing emails. Emails point to your secure portal or phone number instead.
Every contact has a clear reason to be on the list, and we store how and when they agreed.
One click to unsubscribe, honoured fast and removed from every automation.
Email rules by country
Email laws differ by country, and health information is sensitive everywhere. These are the basics I build in.
Australia
Commercial emails need consent from the account holder, must clearly show who sent them and must have a working unsubscribe. After someone unsubscribes, the sender has five business days to stop.
United States
CAN-SPAM needs honest headers and subject lines, a postal address and an opt-out honoured within 10 business days. HIPAA generally requires patient authorisation for marketing messages, with exceptions such as telling patients about your own services. Ask your privacy officer, because the details matter.
United Kingdom
The ICO says you must not send marketing emails without specific consent. There is a limited exception for existing customers who bought a similar service, and every email needs an easy opt-out.
Feedback emails go to every patient, never only the happy ones. Google’s review policy does not allow businesses to selectively ask for positive reviews or to discourage negative ones, and in Australia clinical testimonials cannot be used in your advertising. Checked on 3 November 2026. Platform and local rules change, so I recheck before each launch. This is a plain-English summary, not legal advice.
Sources: ACMA: avoid sending spam · FTC: CAN-SPAM compliance guide · HHS: HIPAA and marketing · ICO: electronic mail marketing · Search Engine Roundtable: Google Business Profile review policy · Ahpra: testimonials
Related pages
FAQ
I work in the tool you already use, or help you choose one that fits your size and country. Your patient list always stays yours.
Reminders usually need a date, time and place. I keep clinical details out, and I check the rules for your country before anything goes live.
Only as many as make sense. A few for welcome and reminders, and one or two a month for news. I set limits so nobody is flooded.
Email marketing plans start from $900 a month. See the Email marketing page for plans.
Let’s talk
Tell me about your practice and your country. I reply fast, and the first call is free.
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