400M+ in revenue generated for healthcare brands · fully online, working globally
Regions / New Zealand
Auckland, Wellington and Christchurch are only a few hours from Adelaide, so calls are easy. I plan ads around New Zealand’s health advertising code, plus its privacy and email laws.
At a glance
New ZealandWhat I run for New Zealand practices
The same careful approach on every platform, with the local rules built in.
Know the rules
A plain-English summary of what matters most. Your own regulator has the final word.
The health ad code
The ASA runs the Therapeutic and Health Advertising Code. It covers health services, medicines, devices and supplements. From 1 July 2026 it applies to all health ads, including your own social pages and creator content.
Claims and testimonials
Claims must be backed by evidence before you make them. Where testimonials are allowed, they must be genuine, current and typical, and any payment must be shown. Health professionals cannot endorse medicines or medical devices in ads.
Medicines
New Zealand is one of only two developed countries that allow ads for prescription medicines to the public. The Medicines Act 1981 sets strict rules, so check the wording before you promote any medicine.
Email and privacy
The Unsolicited Electronic Messages Act needs consent, clear sender details and a working unsubscribe. The Privacy Act 2020 covers personal information, and health information has its own code.
Checked in October and November 2026. This is a plain-English summary, not legal advice. Check the rules with your regulator before you publish an ad.
Sources: NZ ASA: Therapeutic and Health Advertising Code · NZ ASA: updated code media release · Bell Gully: the code now applies to all NZ ads · Unsolicited Electronic Messages Act 2007
Working across time zones
I am in Adelaide and everything is online. Here is how that works for New Zealand.
New Zealand is about 2.5 hours ahead of Adelaide for most of the year. It can be up to 3.5 hours for a short time when daylight saving starts.
Our working days overlap almost fully, so pick the time that suits your clinic.
Clear written updates, plus calls whenever you need them.
Time differences are approximate and change with daylight saving.
Common questions
Yes. The code covers your own channels, social media and creator content, and from 1 July 2026 it applies to all health advertising. Responsibility is shared by advertisers, agencies and media.
Where the law allows testimonials, the code says they must be genuine, current and typical, and any reward must be shown. Your profession’s council may add stricter rules, so check with it too.
New Zealand allows it, under strict rules in the Medicines Act 1981 and the ASA code. Check the wording carefully before you publish anything.
Yes, fully online. Auckland, Wellington, Christchurch and everywhere else.
Other regions
I also run ads for healthcare brands in these places.
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