400M+ in revenue generated for healthcare brands · fully online, working globally
Facebook Ads / Medical practices
I run Facebook and Instagram ads for medical practices in every health niche, from psychiatry and dental to fertility and NDIS. Every campaign follows Meta’s health rules and your local advertising laws.
Choose your specialty
Pick your specialty to see what I promote, what to avoid and which rules apply.
How patients reach you
A short form inside Facebook and Instagram. People leave a name, phone and email, and your team gets the lead fast.
A Call now button on your ad, so people can phone your practice straight from their phone.
A simple page on your site that explains the service and lets people book online.
How I help
I read Meta’s health rules and your local advertising laws first, so ads are built to be approved and safe.
A clear first-visit offer, a simple booking page and a short form or call button. Nothing confusing.
Facebook and Instagram ads with lead forms, call buttons or a booking page, tested with a few different messages.
Leads go straight to your team. I track who booked and who attended, not just clicks.
A clear monthly report: cost per lead, cost per booked patient and what I will change next.
Email reminders and recall bring existing patients back, which makes every ad dollar work harder.
Rules to plan around
Meta treats health as a special category. These are the rules I plan around on every medical campaign.
Wording
Meta’s personal attributes policy says ads must not assert or imply that Meta knows a person’s health condition. So I write about your service, not about the person. “Book a new patient visit” works. “Do you have…?” does not.
Age
Meta says weight-loss products, cosmetic procedures and supplements must not target people under 18. I set 18+ for these ads.
Forms
Meta’s ad policy says ads must not ask for health information without permission. So my lead forms ask for name, phone and email only. Clinical details stay for the first visit.
Tracking
Meta puts health advertisers into restriction levels. Optimising for lower-funnel events such as booked appointments can be limited. I count real patients in your booking system or CRM and keep the Meta pixel off patient portals.
Telehealth
Industry guides say Meta asks online pharmacies and telehealth providers to hold LegitScript certification in some countries. I check this with you before launch.
Claims
Meta does not allow ads that claim to cure or eliminate serious incurable conditions. Ahpra says ads must not create unreasonable expectations of benefit. I describe the care you give, not the result a patient will get.
In Australia, Ahpra and the TGA add rules on testimonials, before-and-after images and prescription medicines. Each niche page lists the rules that matter most for that specialty. Checked on 3 November 2026. Platform and local rules change, so I recheck before each launch. This is a plain-English summary, not legal advice.
Sources: Meta policy: privacy violations and personal attributes · Meta policy: health and wellness · Accelerated Digital Media: Meta health restrictions · Search Engine Land: Meta health and wellness ads · Ahpra: summary of the advertising requirements · TGA: advertising cosmetic injectables
What I track
Clicks do not pay the bills. These are the numbers I report every month.
How much each enquiry costs, split by campaign and message.
How much it costs to get a patient into your appointment book.
How many booked patients arrive, so we fix the weak step in the chain.
Related pages
FAQ
Probably. I have pages for 15 health niches, and I can work with other healthcare practices too. Use the list above or contact me.
No. Meta does not allow ads that imply a person’s health condition, and health-based targeting is limited. I target by area, age and broad interests, and the ad explains your service.
Yes. One Meta campaign can show your ads on Facebook and Instagram.
No. Results depend on your service, area, offer and how fast your team replies. I set up tracking, so you see real numbers every month.
Facebook Ads management plans start from $1,800 a month, plus the ad budget you choose. See the Facebook Ads page for plans, or use the practice marketing calculator to estimate your cost per patient.
Let’s talk
Tell me about your practice and your country. I reply fast, and the first call is free.
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