400M+ in revenue generated for healthcare brands · fully online, working globally
Regions / United Kingdom
UK health ads follow the CAP Code, and doctors, dentists and clinics each have their own regulator. I plan honest ads, clear pricing pages and email that respects UK GDPR and PECR.
At a glance
United KingdomWhat I run for United Kingdom practices
The same careful approach on every platform, with the local rules built in.
Know the rules
A plain-English summary of what matters most. Your own regulator has the final word.
The CAP Code
The ASA enforces the CAP Code. Ads must be honest and backed by evidence. The code covers social media, search ads and your own website.
Medicines
Prescription-only medicines, including Botox, cannot be advertised to the public. The ASA also treats hints and social posts as ads, and landing pages can break the rule too. Ads about a consultation for the concern are safer.
Regulators
Doctors and clinics giving care in England, including by phone, video or online, may need CQC registration. Doctors follow GMC guidance and dentists follow GDC rules. Keep NHS and private services clearly separate.
Email and data
Health information is special category data under UK GDPR. Marketing email follows PECR, which means consent in most cases and an easy way to opt out.
Checked in October and November 2026. This is a plain-English summary, not legal advice. Check the rules with your regulator before you publish an ad.
Sources: ASA and CAP: prescription-only medicines · ICO: electronic mail marketing
Working across time zones
I am in Adelaide and everything is online. Here is how that works for United Kingdom.
The UK is behind Adelaide by 8.5 to 10.5 hours, depending on daylight saving in each country.
Your morning is my late afternoon or early evening, so early calls work well.
Clear written updates, plus calls whenever you need them.
Time differences are approximate and change with daylight saving.
Common questions
Not Botox by name. The ASA says prescription-only medicines cannot be advertised to the public, and implied references count, including social posts and landing pages. I write ads about the consultation and the concern and keep product names out.
For prescription-only treatments, the ASA says before and after photos are likely to be treated as advertising claims and should be avoided. For other treatments, images must be honest and typical.
It depends on the care you give and where. Doctors and clinics giving care in England, including online, may need CQC registration. Check with the CQC before you advertise.
Yes. I work with private clinics, practices and healthcare brands. Dentists should keep NHS and private services clearly separate in ads.
Other regions
I also run ads for healthcare brands in these places.
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