Best for B2B work: recruiting staff, winning referrers, selling to practices, or reaching health-tech and device buyers.
No health targeting
Job-based targeting only
Ads must not target people using sensitive data, including health data. I target by job title, industry and company instead.
Restricted services
Approval is needed
Prescription drugs are US and Canada only, with LinkedIn’s approval, and never aimed at under-18s. Pharmacy and telehealth services are US only, with approval. Medical devices and treatments are restricted.
Claims and tracking
Proof and the right tags
Unrealistic health or weight-loss claims are banned and claims need factual support. Since 2025 the LinkedIn Insight Tag is blocked on healthcare pages that pass sensitive data, so tracking uses the Conversions API.
LinkedIn policy last revised 18 November 2025. Checked on 23 October 2026. LinkedIn can restrict any health-related ad, so plan for a review.