400M+ in revenue generated for healthcare brands · fully online, working globally
Medical practices / Cardiologists
I run Facebook and Instagram ads for cardiology practices that want more appointments, with calm wording and accurate claims.
What I promote
Ads that explain how to book, what a referral is and where you work.
Check-up services for adults, shown by location.
Pages on tests you offer, such as heart scans, explained in plain language.
How I help
I read Meta’s health rules and your local advertising laws first, so ads are built to be approved and safe.
A clear first-visit offer, a simple booking page and a short form or call button. Nothing confusing.
Facebook and Instagram ads with lead forms, call buttons or a booking page, tested with a few different messages.
Leads go straight to your team. I track who booked and who attended, not just clicks.
A clear monthly report: cost per lead, cost per booked patient and what I will change next.
Email reminders and recall bring existing patients back, which makes every ad dollar work harder.
Ad ideas
Educational ads usually work best for health. Here are three angles I like.
A short video on what happens at a first appointment.
A calm, trusted introduction that shows experience and approach.
Plain explainers on common tests, without scare words.
Rules to plan around
Meta treats health as a special category, so I check every ad and page before launch.
Wording
Meta’s personal attributes policy says ads must not assert or imply that Meta knows a person’s health condition. So I write about your service, not about the person. “Book a new patient visit” works. “Do you have…?” does not.
Claims
Meta does not allow ads that claim to cure or eliminate serious incurable conditions. Ahpra says ads must not create unreasonable expectations of benefit. I describe the care you give, not the result a patient will get.
Titles
Under Australian rules, only a practitioner with specialist registration can use a specialist title. Ahpra also warns about wording such as “specialises in”. I check every title before it goes into an ad.
Checked on 3 November 2026. Platform and local rules change, so I recheck before each launch. This is a plain-English summary, not legal advice.
Sources: Meta policy: privacy violations and personal attributes · Meta policy: health and wellness · Ahpra: summary of the advertising requirements
Related pages
FAQ
I describe your service, such as “heart health check”, and avoid asking the viewer if they have a condition. Meta says ads must not imply a person’s health condition.
No. Meta limits cure claims, and Ahpra says ads must not create unreasonable expectations. I describe what you do and how to book.
No. Results depend on your service, area, offer and how fast your team replies. I set up tracking, so you see real numbers every month.
Facebook Ads management plans start from $1,800 a month, plus the ad budget you choose. See the Facebook Ads page for plans, or use the practice marketing calculator to estimate your cost per patient.
Let’s talk
Tell me about your practice and your country. I reply fast, and the first call is free.
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