Paid ads company for healthcare specialists · 400M+ revenue generated · fully online, working globally
Medical practices / Aesthetic clinics
I run Facebook and Instagram ads for aesthetic clinics and med spas, built around the rules that matter most in this niche.
What I promote
Ads for a first consultation, with a clear explanation of what happens.
Treatment pages for adults, with accurate information and no over-promising.
Events that let people meet the team and see the clinic.
How I help
I read Meta’s health rules and your local advertising laws first, so ads are built to be approved and safe.
A clear first-visit offer, a simple booking page and a short form or call button. Nothing confusing.
Facebook and Instagram ads with lead forms, call buttons or a booking page, tested with a few different messages.
Leads go straight to your team. I track who booked and who attended, not just clicks.
A clear monthly report: cost per lead, cost per booked patient and what I will change next.
Email reminders and recall bring existing patients back, which makes every ad dollar work harder.
Ad ideas
Educational ads usually work best for health. Here are three angles I like.
Real clinic footage with soft lighting and the real team.
Plain information on consultations, downtime and aftercare, with no promises.
Show hygiene, qualifications and the way your clinic looks after patients.
Rules to plan around
Meta treats health as a special category, so I check every ad and page before launch.
Medicines
In Australia, the TGA says advertising prescription-only medicines to the public is prohibited. That includes cosmetic injectables, even by implication. So I never name them in ads. I promote the consultation instead.
Age and photos
Meta says cosmetic procedure ads must not target people under 18, and before-and-after images are only allowed for adults. Ahpra says images must be genuine, consented and not create unreasonable expectations. For cosmetic surgery, results images also need a clear warning that outcomes are specific to that patient.
Appearance
Meta does not allow ads that make statements of inferiority about a person’s appearance. I avoid words like “fix” or “get rid of” and use neutral words like “support” and “care for”.
Checked on 3 November 2026. Platform and local rules change, so I recheck before each launch. This is a plain-English summary, not legal advice.
Sources: TGA: advertising cosmetic injectables · Meta policy: health and wellness · Avant: advertising guidelines for your practice · Ahpra: summary of the advertising requirements
Related pages
FAQ
In Australia, no. The TGA says prescription-only medicines such as cosmetic injectables cannot be advertised to the public, even by implication. In other countries the rules differ, so I check yours first. I can promote the consultation and the clinic.
Sometimes, but they are high risk. Meta limits them, and Ahpra says they must be real, consented and fair. I usually use education, team and clinic footage instead.
No. Results depend on your service, area, offer and how fast your team replies. I set up tracking, so you see real numbers every month.
Facebook Ads management plans start from $1,800 a month, plus the ad budget you choose. See the Facebook Ads page for plans, or use the practice marketing calculator to estimate your cost per patient.
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