What is a lead in healthcare marketing?
A lead is someone who shows interest by asking to hear from you. That can be a form, a phone call or a message. A lead is not yet a patient, so I also track how many leads turn into booked visits.
Which platform should I start with?
It depends on your service and your patients. Google works well when people already search for what you do. Meta, TikTok and Snapchat help you reach people before they search. A free strategy call is the quickest way to choose.
Can you promise a number of leads?
No. Cost and quality depend on your service, your area, your offer and your budget. What I can promise is clear tracking, so you see real numbers every month.
Do you ask patients for health details in the form?
No. Ad forms collect contact details only. Several platforms do not allow health questions in ads, and it is safer for your patients too.