400M+ in revenue generated for healthcare brands · fully online, working globally
Medical practices / Gynaecology
I run Facebook and Instagram ads for gynaecology and women’s health clinics, with respectful wording that keeps the focus on your services.
What I promote
Clear ads for new patient consultations, with location, referral and booking steps.
Information evenings and tours for families planning care.
Regular check-up reminders and service pages that explain what to expect.
How I help
I read Meta’s health rules and your local advertising laws first, so ads are built to be approved and safe.
A clear first-visit offer, a simple booking page and a short form or call button. Nothing confusing.
Facebook and Instagram ads with lead forms, call buttons or a booking page, tested with a few different messages.
Leads go straight to your team. I track who booked and who attended, not just clicks.
A clear monthly report: cost per lead, cost per booked patient and what I will change next.
Email reminders and recall bring existing patients back, which makes every ad dollar work harder.
Ad ideas
Educational ads usually work best for health. Here are three angles I like.
A short video tour of the rooms, so patients know where they are going.
Friendly introductions to the doctors and midwives or nurses.
Educational posts on how appointments, referrals and billing work.
Rules to plan around
Meta treats health as a special category, so I check every ad and page before launch.
Wording
Meta’s personal attributes policy says ads must not assert or imply that Meta knows a person’s health condition. So I write about your service, not about the person. “Book a new patient visit” works. “Do you have…?” does not.
Reviews
Ahpra says you cannot use testimonials about clinical care in your advertising. Comments about parking, staff or friendliness are different, but they must not be edited. I leave patient stories out of ads.
Tracking
Meta puts health advertisers into restriction levels. Optimising for lower-funnel events such as booked appointments can be limited. I count real patients in your booking system or CRM and keep the Meta pixel off patient portals.
Checked on 3 November 2026. Platform and local rules change, so I recheck before each launch. This is a plain-English summary, not legal advice.
Sources: Meta policy: privacy violations and personal attributes · Meta policy: health and wellness · Ahpra: summary of the advertising requirements
Related pages
FAQ
I keep ads about your service, such as “book a women’s health check-up”. I avoid text that suggests the viewer has a health condition or a personal situation, because Meta treats that as a personal attribute.
Meta lets me choose the audience, but I keep the message about your service rather than about the person. I discuss the safest audience setup with you before launch.
No. Results depend on your service, area, offer and how fast your team replies. I set up tracking, so you see real numbers every month.
Facebook Ads management plans start from $1,800 a month, plus the ad budget you choose. See the Facebook Ads page for plans, or use the practice marketing calculator to estimate your cost per patient.
Let’s talk
Tell me about your practice and your country. I reply fast, and the first call is free.
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