Paid ads company for healthcare specialists · 400M+ revenue generated · fully online, working globally
Home / Case studies / NDIS and disability support
A practical guide to paid ads for NDIS and disability support providers: which platforms fit, which rules apply, and a simple 90-day plan, with notes for the UK and the USA.
By Ammar. .
The short version
NDIS participants and their families choose providers carefully. They want to know you are registered, safe, flexible and easy to talk to. Support coordinators and plan managers also influence who gets chosen, so your ads should reach both groups.
What patients often search for
Show your registration and safeguards on every landing page.
Run two ad tracks: participants and families, and referrers such as support coordinators, plan managers and allied health.
Make landing pages easy to read and accessible.
Be careful with claims, privacy and the NDIS Code of Conduct.
The patient journey
Every step is a chance to earn trust or lose it. This is the path I plan around.
Supports that put you first.
Clear fees. Quick replies. Private and secure.
Make an enquiryNext appointments
Mon 9:00Tue 11:30Thu 2:00Illustration only. Not a real client page.
Blueprint
Start small, get the basics right, then grow. The order matters.
Choose the supports you want to grow, such as therapy, daily living support, community access or supported housing, and plan one campaign for each.
Confirm your registration, the NDIS Code of Conduct and practice standards, and what you can say about funding and prices.
Use Google Ads for people searching for specific supports and suburbs. Add Meta Ads to reach families. Use LinkedIn Ads to reach support coordinators and plan managers by job title.
Write honest ads about funding and what you offer, and send them to easy-read landing pages with staff profiles, safeguards and how to start.
Track enquiries and referral forms by campaign, and reply quickly. Handle participant data securely.
Keep referrers updated by email if they agreed, and review the ad results each month.
Three markets
The patient journey looks similar everywhere. The rules, funding and search habits do not.
Participants can choose their provider, and they are often guided by support coordinators, plan managers, GPs and allied health professionals.
Registered NDIS providers follow the NDIS Code of Conduct and practice standards under the NDIS Quality and Safeguards Commission, and the NDIS price limits apply. If your service is also an AHPRA-regulated health service, the no-testimonials rule applies to advertising it.
Referrer-focused campaigns, ads by support type and location, plain wording about funding, and easy-read landing pages.
The NDIS is Australian. In the UK, families search for care and support by need and location, and often work through local authority or NHS routes such as Personal Health Budgets.
In England, providers of regulated care activities are registered with the CQC. Advertising must be honest (CAP Code), and UK GDPR applies to personal data. Marketing to vulnerable people needs extra care.
Ads that reach social workers and case managers, with CQC details shown clearly on landing pages.
Funding often comes through Medicaid programs, such as home and community-based services waivers, through schools or through private pay. Providers must meet state licensing rules.
HIPAA applies if you are a covered entity. Website accessibility (WCAG) is also a growing legal expectation under the ADA, so accessible design protects you.
State-specific campaigns, ads aimed at families and caseworkers, and accessible landing pages.
General information, not legal advice. Rules change, and these points were checked on 23 October 2026. Always confirm with your regulator, professional body or lawyer before you advertise.
How I help
One specialist to plan the ads, run them and report on them, so you can focus on patients.
Work I have done
These are brands I have worked with. I only show what I can stand behind, so there are no invented numbers here.
More detail on the Clients page.
First 90 days
This is a plan, not a promise. Timing depends on approvals, content and your team, and I never guarantee results.
Questions
Yes, with honest information. Follow the NDIS Code of Conduct, be clear about funding and prices, and protect participant privacy. If your service is also an AHPRA-regulated health service, testimonials cannot be used in advertising.
Both participants and families and the people who refer to you. I run separate campaigns for each group so everyone finds what they need quickly.
Yes. Your audience includes people who use screen readers or need simple, clear language. An accessible, easy-read page works better for everyone and reduces risk.
Yes. The NDIS is Australian, but disability and community care providers in the UK and USA face similar marketing needs. I plan around the funding and rules in each place.
Sources and notes
These links were checked on 23 October 2026. Some points, such as referral routes and funding, come from general knowledge of how each system works, so confirm them with the official body.
Healthcare paid ads specialist in Adelaide, working fully online with healthcare practices in the UK, Australia and the USA. About me
Next step
Tell me about your practice and where you want to grow. I will reply with honest next steps.
Start a conversation→Next steps
See how I run Facebook and Instagram ads for this specialty, then try the calculator.
Let’s talk
Tell us about your practice and your country. We reply fast, and the first call is free.
Get a free proposal→