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A practical guide to paid ads for GP clinics and telehealth services in the UK, Australia and the USA: which platforms fit, which rules apply, and a simple 90-day plan.
By Ammar. .
The short version
Online GP and telehealth services compete on speed and convenience. Patients want to know how quickly they can be seen, what it costs and whether a doctor can help. Paid ads work when approvals are in place, the offer is clear, and booking is fast.
What patients often search for
Say clearly what you can and cannot treat online.
Put price, waiting time and opening hours in the ad and on the landing page.
Put safety first: show emergency advice and when to seek urgent care.
Apply early for platform approvals, such as Google telemedicine certification.
The patient journey
Every step is a chance to earn trust or lose it. This is the path I plan around.
See a doctor, when you need one.
Clear fees. Quick replies. Private and secure.
Book a consultNext appointments
Mon 9:00Tue 11:30Thu 2:00Illustration only. Not a real client page.
Blueprint
Start small, get the basics right, then grow. The order matters.
Choose the services you will offer online, such as everyday health concerns, mental health, men’s or women’s health, and write down the limits of online care.
Confirm registration, licensing, insurance and the rules for online care in each place you will see patients. Apply early for Google telemedicine certification and other platform approvals.
Start with Google Ads once approvals are in place. Add Meta Ads and TikTok to reach people before they search. LinkedIn only allows telehealth service ads in the US, with its prior approval, so check this first.
Show price, waiting time and hours in the ad and on the landing page, with safety and escalation information. Only target places where you are licensed to treat patients.
Track bookings and calls by campaign, and keep health details out of ad tools. Fast replies matter as much as the ad.
Send reminders and repeat-visit emails to patients who agreed, and review the ad results each month.
Three markets
The patient journey looks similar everywhere. The rules, funding and search habits do not.
Some patients choose private or online GPs for faster appointments. They compare on speed, price and whether the doctor can help with their problem.
Online and remote doctor services in England may need CQC registration. Ads must follow the CAP Code and the GMC advertising guidance, and prescription-only medicines cannot be advertised to the public. Google may require telemedicine advertisers to be certified.
Google Ads once certification is approved, ads that say clearly what you treat, and CQC details shown on the landing page.
Patients search for bulk-billed and private telehealth options and for same-day care. Medicare telehealth rules affect who can be seen and how, so wording must be accurate.
GPs are regulated by AHPRA, so testimonials cannot be used in advertising. Google can require telemedicine advertisers to be certified through LegitScript before ads run. Make sure Medicare and fee wording is accurate.
Location-targeted ads with accurate fee and Medicare wording, no testimonials, and help with certification.
Patients search for online doctors by condition, cost and speed, and many pay cash or use insurance. You can only treat patients in states where you are licensed.
Licensing is state by state, although compacts can help. HIPAA applies to patient data and tracking tools. Google requires LegitScript certification for telemedicine ads in the US. Rules for prescribing controlled medicines by telehealth change often.
Ads limited to states where you are licensed, transparent pricing, a HIPAA-aware tracking setup and certification support.
General information, not legal advice. Rules change, and these points were checked on 23 October 2026. Always confirm with your regulator, professional body or lawyer before you advertise.
How I help
One specialist to plan the ads, run them and report on them, so you can focus on patients.
Work I have done
These are brands I have worked with. I only show what I can stand behind, so there are no invented numbers here.
More detail on the Clients page.
First 90 days
This is a plan, not a promise. Timing depends on approvals, content and your team, and I never guarantee results.
Questions
Often yes. Google can require telemedicine advertisers in the UK, Australia and the USA to be certified through LegitScript before they run ads. I help you prepare and plan for the approval time.
Only where you are licensed and allowed to. I set up your ads so they only target places you can legally serve.
Show emergency advice clearly, explain what you cannot treat online and have a clear escalation process. Your clinical governance comes first, and your ads and landing pages should reflect it.
Only in the US, and only with LinkedIn’s prior approval. Pharmacy and telehealth services are US only on LinkedIn, so in the UK and Australia I plan around Google, Meta and TikTok.
Sources and notes
These links were checked on 23 October 2026. Some points, such as referral routes and funding, come from general knowledge of how each system works, so confirm them with the official body.
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