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If you cannot count calls, forms and bookings, you cannot tell which ads work. I set up tracking that counts real enquiries and keeps private health details out.
Tracking at a glance
What gets countedThe short version
Tracking is a set of small tools that tell your ad platforms and your reports what happened after a click. Done well, you see which ads bring calls and bookings. Done badly, you pay for guesses, or you send private health details to ad platforms by mistake.
In short
What I set up
Count taps on your phone number and calls that come from ads, so you can see which ad made the phone ring.
Count contact and booking requests once each, without copying what people typed into the form.
Count completed bookings with a thank-you page or a simple event, without names or health details.
Meta Pixel, TikTok Pixel and the Google tag, each set up for your goals and loaded only on the right pages.
Google Analytics and a monthly report, so spend and results sit side by side.
Tagged links so you can tell which campaign sent each visit. No personal details ever go in them.
What gets counted
Someone taps your number on a phone.
A contact or booking request is submitted.
A visit is booked online.
Someone reads a key service page.
Someone taps to find your clinic.
Which campaign sent the visit.
How setup works
I look at your website, forms, booking tool and anything already installed.
We choose the events to count and the pages that may be tagged, with your privacy rules in mind.
I install the tags through Google Tag Manager and set up the events.
I test each action with the platform tools, then write a short note on what is counted.
Health privacy first
Care point 1
Do not send names, emails, condition names or the reason for a visit to ad platforms. This includes page addresses and form fields that reveal health details.
Care point 2
Google says not to put Analytics tags on logged-in pages. TikTok says not to use its pixel on pages where you may share personal health information. Patient portals are higher risk.
Care point 3
Your privacy policy and cookie notice should match what is installed. In Australia, health information is sensitive information under the Privacy Act. In the US, HIPAA may apply. Ask your adviser.
Checked in November 2026. This is a plain-English summary, not legal advice. Platform rules and court cases change, so check them with your adviser.
Sources: Google Analytics Help: HIPAA and Google Analytics · TikTok: potentially prohibited data sharing · Meta Business Tools Terms · OAIC: guide to health privacy · Holland and Knight: court ruling on the HHS tracking bulletin (June 2024)
Testing
A tracking setup is only finished when it has been tested. I run these checks on every project, and I give you a short note on what is counted.
My test list
Common questions
It counts the actions you care about after someone sees or clicks your ad, such as phone calls, forms and bookings. It shows which ads bring real enquiries.
Not always, but it makes tags easier to manage and test in one place. See the Google Tag Manager page.
Many practices do, but with care. Meta’s terms say not to send it health information, so the setup must avoid sending sensitive details. See the Meta Pixel page.
It depends on your country and on what you collect. Privacy and health rules apply, and they change. This page is a plain-English summary, not legal advice, so ask your legal adviser.
It depends on your website and booking system. After a short audit I give you a clear plan.
Keep going
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