Paid ads company for healthcare specialists · 400M+ revenue generated · fully online, working globally
Medical practices / Dentists
I run Facebook and Instagram ads for dental practices that want a steady flow of new patients, from check-ups to cosmetic dentistry.
What I promote
A clear offer for new patients, with simple online booking.
Ads for urgent appointments, shown by location and opening hours.
Whitening, aligners and veneers, shown to adults only.
How I help
I read Meta’s health rules and your local advertising laws first, so ads are built to be approved and safe.
A clear first-visit offer, a simple booking page and a short form or call button. Nothing confusing.
Facebook and Instagram ads with lead forms, call buttons or a booking page, tested with a few different messages.
Leads go straight to your team. I track who booked and who attended, not just clicks.
A clear monthly report: cost per lead, cost per booked patient and what I will change next.
Email reminders and recall bring existing patients back, which makes every ad dollar work harder.
Ad ideas
Educational ads usually work best for health. Here are three angles I like.
A friendly video that shows your approach and puts nervous patients at ease.
Clean, bright photos of the rooms and equipment.
A short explainer on what happens in a first visit, step by step.
Rules to plan around
Meta treats health as a special category, so I check every ad and page before launch.
Offers
Ahpra says discounts and gifts must state or link to clear, accurate terms. When I run a new patient offer, the terms sit on the landing page.
Photos
Meta only allows before-and-after images for cosmetic work when the ad targets adults, and often flags them. Ahpra says images must be real, not edited, and must not create unreasonable expectations. I avoid them unless you have genuine, consented photos and the rules allow.
Titles
Under Australian rules, only a practitioner with specialist registration can use a specialist title. Ahpra also warns about wording such as “specialises in”. I check every title before it goes into an ad.
Industry guides note that dental products are exempt from some age limits, but I still set 18+ for cosmetic work. Checked on 3 November 2026. Platform and local rules change, so I recheck before each launch. This is a plain-English summary, not legal advice.
Sources: Meta policy: health and wellness · Ahpra: summary of the advertising requirements · Accelerated Digital Media: Meta health restrictions
Related pages
FAQ
Yes, with care. Ahpra says offers must state or link to clear, accurate terms. I put the terms on the landing page and keep the offer honest.
Cosmetic ads such as veneers and whitening should target adults, and I set 18+ to stay safe. I avoid “flaw” wording and use neutral language about the treatment.
No. Results depend on your service, area, offer and how fast your team replies. I set up tracking, so you see real numbers every month.
Facebook Ads management plans start from $1,800 a month, plus the ad budget you choose. See the Facebook Ads page for plans, or use the practice marketing calculator to estimate your cost per patient.
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