400M+ in revenue generated for healthcare brands · fully online, working globally
Medical practices / Paediatricians
I run Facebook and Instagram ads for paediatric practices that want to reach parents and carers, with clear, caring wording and strong privacy habits.
What I promote
Ads that show parents how to book, where you are and what the first visit involves.
Hours, location, referral steps and what to bring to a child’s appointment.
Talks and sessions for parents that you host or join.
How I help
I read Meta’s health rules and your local advertising laws first, so ads are built to be approved and safe.
A clear first-visit offer, a simple booking page and a short form or call button. Nothing confusing.
Facebook and Instagram ads with lead forms, call buttons or a booking page, tested with a few different messages.
Leads go straight to your team. I track who booked and who attended, not just clicks.
A clear monthly report: cost per lead, cost per booked patient and what I will change next.
Email reminders and recall bring existing patients back, which makes every ad dollar work harder.
Ad ideas
Educational ads usually work best for health. Here are three angles I like.
A short video of the waiting room and rooms, shown to parents before they visit.
A simple introduction that shows your approach with children and families.
A step-by-step guide to referrals, fees and appointment times.
Rules to plan around
Meta treats health as a special category, so I check every ad and page before launch.
Audience
I target adults 18 and over. Ads never target children, and I only use photos of children with written consent from a parent or guardian.
Wording
Meta’s personal attributes policy says ads must not assert or imply that Meta knows a person’s health condition. So I write about your service, not about the person. “Book a new patient visit” works. “Do you have…?” does not.
Reviews
Ahpra says you cannot use testimonials about clinical care in your advertising. Comments about parking, staff or friendliness are different, but they must not be edited. I leave patient stories out of ads.
Checked on 3 November 2026. Platform and local rules change, so I recheck before each launch. This is a plain-English summary, not legal advice.
Sources: Meta policy: privacy violations and personal attributes · Meta policy: health and wellness · Ahpra: summary of the advertising requirements
Related pages
FAQ
I avoid pointing a condition at a parent or child, because Meta does not allow ads that imply a health condition. Ads describe your service instead.
Only with written consent from a parent or guardian, and only when the photo is real and fair. Otherwise I use photos of the clinic and team.
No. Results depend on your service, area, offer and how fast your team replies. I set up tracking, so you see real numbers every month.
Facebook Ads management plans start from $1,800 a month, plus the ad budget you choose. See the Facebook Ads page for plans, or use the practice marketing calculator to estimate your cost per patient.
Let’s talk
Tell me about your practice and your country. I reply fast, and the first call is free.
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