400M+ in revenue generated for healthcare brands · fully online, working globally
Medical practices / Psychiatrists
I run Facebook and Instagram ads that help psychiatry practices fill their appointment books, with calm, private wording that stays inside Meta’s health rules.
What I promote
Ads for your first appointment, with clear steps on how to book and what the visit involves.
If you offer video visits, I promote them to people in the areas you can serve.
A simple page that shows GPs and other referrers how to refer to you.
How I help
I read Meta’s health rules and your local advertising laws first, so ads are built to be approved and safe.
A clear first-visit offer, a simple booking page and a short form or call button. Nothing confusing.
Facebook and Instagram ads with lead forms, call buttons or a booking page, tested with a few different messages.
Leads go straight to your team. I track who booked and who attended, not just clicks.
A clear monthly report: cost per lead, cost per booked patient and what I will change next.
Email reminders and recall bring existing patients back, which makes every ad dollar work harder.
Ad ideas
Educational ads usually work best for health. Here are three angles I like.
A short video of you or your team explaining what happens at the first appointment.
Real photos of the rooms and the team, so the practice feels familiar.
Posts about how appointments, referrals and privacy work, without naming any condition.
Rules to plan around
Meta treats health as a special category, so I check every ad and page before launch.
Wording
Meta’s personal attributes policy says ads must not assert or imply that Meta knows a person’s health condition. So I write about your service, not about the person. “Book a new patient visit” works. “Do you have…?” does not.
Titles
Under Australian rules, only a practitioner with specialist registration can use a specialist title. Ahpra also warns about wording such as “specialises in”. I check every title before it goes into an ad.
Claims
Meta does not allow ads that claim to cure or eliminate serious incurable conditions. Ahpra says ads must not create unreasonable expectations of benefit. I describe the care you give, not the result a patient will get.
Checked on 3 November 2026. Platform and local rules change, so I recheck before each launch. This is a plain-English summary, not legal advice.
Sources: Meta policy: privacy violations and personal attributes · Meta policy: health and wellness · Ahpra: summary of the advertising requirements
Related pages
FAQ
No. Meta does not allow ads that assert or imply a person’s health condition, and detailed targeting based on health topics is limited. I reach people by area, age and broad interests, and the ad text explains your service.
No. In Australia, testimonials about clinical care are not allowed in advertising, and patient stories can create unreasonable expectations. I use information about your service instead.
No. Results depend on your service, area, offer and how fast your team replies. I set up tracking, so you see real numbers every month.
Facebook Ads management plans start from $1,800 a month, plus the ad budget you choose. See the Facebook Ads page for plans, or use the practice marketing calculator to estimate your cost per patient.
Let’s talk
Tell me about your practice and your country. I reply fast, and the first call is free.
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