Best for educational, honest ads aimed at people researching a question before they book.
Managed access
A Reddit rep may be needed
Healthcare providers, telemedicine, pharmacy and pharma advertisers must be managed by a Reddit sales rep, so a self-serve account may not go live. Providers must be licensed.
Targeting limits
No sensitive health targeting
Sensitive health targeting is not allowed. Communities in medical and mental health, addiction support, trauma support and adult categories cannot be targeted. Subreddit targeting needs 5,000+ subscribers.
Creative and review
Plan 48 hours early
Weight-loss and cosmetic ads cannot use before-and-after images or body shaming. Reviews take about a day, and editing an ad starts a new review. Prescription drug ads are restricted to the US and New Zealand.
These rules come from third-party guides published in 2026, and I could not open Reddit’s own policy page. Confirm them in Reddit Ads Help before you spend.