400M+ in revenue generated for healthcare brands · fully online, working globally
Regions / United States
US health ads come with HIPAA, state boards and platform health policies. I plan ads and tracking with all three in mind, so you can reach patients without putting their data at risk.
At a glance
United StatesWhat I run for United States practices
The same careful approach on every platform, with the local rules built in.
Know the rules
A plain-English summary of what matters most. Your own regulator has the final word.
Patient data
HIPAA covers patient information. Be careful with ad pixels and analytics, especially on booking pages and anything behind a login. A federal court removed part of the HHS tracking guidance for public pages in June 2024, but the safest way is still to review every tracking tool.
Claims
The FTC expects health claims to be honest and backed by evidence. State medical and dental boards add their own rules, for example about calling yourself a specialist.
Telehealth
Licensing is state by state, so ads should only reach states where you can treat patients. Google can require telemedicine advertisers to be certified through LegitScript, so apply early.
Email and texts
CAN-SPAM needs honest sender details and a working unsubscribe link. Marketing texts need consent under the TCPA.
Checked in October and November 2026. This is a plain-English summary, not legal advice. Check the rules with your regulator before you publish an ad.
Sources: HHS: HIPAA and marketing · Reed Smith: FTC updated guidance for health claims · Google Ads policy: healthcare and medicines · FTC: CAN-SPAM compliance guide
Working across time zones
I am in Adelaide and everything is online. Here is how that works for United States.
New York is about 13.5 to 15.5 hours behind Adelaide. Los Angeles is about 16.5 to 18.5 hours behind. Daylight saving moves this a little.
Your late afternoon is my next-day morning. I keep updates in writing so nothing waits on a call.
Clear written updates, plus calls whenever you need them.
Time differences are approximate and change with daylight saving.
Common questions
It needs care. HIPAA covers patient information, and tracking tools on booking pages or patient portals can send data to ad platforms. I review every tracking tool and keep the setup simple. Ask your own compliance adviser for legal advice.
Google can require telemedicine advertisers to be certified through LegitScript before ads run. Apply early, and I will help you plan the pages and the ads.
Yes, fully online. I only target the states where your clinicians are licensed.
Your late afternoon is my next-day morning. I send clear written updates, so most things never need a call. If you prefer to talk, we book a time that works for both of us.
Other regions
I also run ads for healthcare brands in these places.
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