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See where my clients’ Google ads show when patients search for ADHD and autism assessments in Australia, and why those ads earn the tap.
Client ads seen
In five real searchesClient ads
Here is where three clients’ ads appeared in five real searches, and why each one earns the tap.
Telehealth psychiatry and psychology
4 of 5 searches
Why it shows up
Telepsychiatry and psychology
2 of 5 searches
Why it shows up
Medical and mental health, Adelaide
1 of 5 searches
Why it shows up
Position counts the paid ads you can see in each screenshot, at the moment it was taken. Ads move all day, so this is a snapshot, not a promise.
The searches
Each picture is one Google search, cropped to the paid ads at the top. Read the notes beside it to see what each ad does well.
Swipe sideways to read the full screenshot.
Adelaide
Search: adhd assessment adelaide psychiatrist
Client ads here: ExpertMinds 2nd, HelloDoc 3rd, Elysea Health 4th
Swipe sideways to read the full screenshot.
Sydney
Search: adhd assessment sydneypsychiatrist
Client ads here: ExpertMinds 1st
Swipe sideways to read the full screenshot.
Perth
Search: adhd assessment perth
Client ads here: ExpertMinds 3rd
Swipe sideways to read the full screenshot.
Australia wide
Search: adhd assessment australia
Client ads here: ExpertMinds 2nd
Swipe sideways to read the full screenshot.
Adelaide
Search: autism assessment adelaide
Client ads here: HelloDoc 2nd
Practitioner photo blurred for privacy.
Screenshots shared in November 2026. They show public Google ads, which belong to their owners, and appear here only to explain how healthcare ads are written. Ads change by place, time, device and person, so you may see something different.
How ranking works
Position is not only about money. Google weighs four things when it picks which ads to show, and in what order.
The most you are willing to pay for a click. You often pay less than that.
How useful and relevant your ad is, and the page it leads to.
Google estimates how much your links, buttons and other details will help the ad.
The words typed, the place, the device and the time of day all count.
Google says that even when others bid more, a highly relevant ad can still win a higher position at a lower price. Nobody can promise first place, but a clear, well-matched ad gives you the best chance of earning it. Source: Google Ads Help: how the Google Ads auction works.
What they share
Look across the five searches and the same six habits keep showing up.
Headlines repeat the words people type, such as “ADHD Psychiatrist Adelaide” or “ADHD Assessment Perth”. Patients see their own words, so the ad feels like the answer.
City names, “near me” and “Australia wide” tell people the service is for them. For online care, say that clearly.
Lines like “Priority appointment in 3 days”, “Immediate availability” and “Short waiting time” answer the next question patients ask: how soon?
Fees and pricing, payment plans and bulk billing appear in many of these ads. Cost is a big worry, so good ads deal with it early.
“AHPRA-registered psychiatrists”, opening hours, an address and a star rating tell people the practice is real. Check your own rules before you show ratings or reviews.
“Book appointment”, “Call us”, “Directions” and “Contact” mean a patient can act in one tap on a phone.
Anatomy of an ad
Which parts show up depends on Google, the search, the device and your settings.
The big blue line. It should match the search and say what you offer.
One or two short lines. Give one clear reason to choose you.
Short links under the ad, like Fees, Our team or Book appointment. They take more space and answer more questions.
Address, opening hours and a star rating can show in some ads. It depends on Google and on your settings.
Call, Directions and Website buttons let patients act in one tap.
Some ads show a photo. Use real, calm pictures, and check your privacy and consent rules before you use photos of people.
Know the rules
Know the rules
Google checks health ads against its healthcare and medicines policy. In Australia, Ahpra rules also cover testimonials and claims in health advertising. Seeing an ad on Google does not mean everything in it is safe for you to copy. Write your own ads, and check them against the rules for your country.
Checked in November 2026. This is a plain-English summary, not legal or financial advice.
Sources: Google Ads policy: healthcare and medicines · Ahpra: summary of the advertising requirements · Ahpra: testimonials · Google Ads Help: how the Google Ads auction works
Quality enquiries
A screenshot shows that an ad was on the page. It does not show how many calls or bookings it brought, or whether the enquiries were the right ones. I judge ads by booked patients and cost per new patient, using tracking that counts calls, forms and bookings.
What I measure
How I work
I look at what patients type for your service and your city, and what they ask next.
Headlines and descriptions use the same words, within the health ad rules for your country.
Extra links, fees, speed, business details and buttons, where Google allows them.
I count calls, forms and bookings, then keep what works and stop what does not.
Try it yourself
It takes five minutes, and it shows you what patients see before they ever reach your website.
Common questions
Google picks ads using the search words, the place, the device and the time. Two people can see different ads for the same search.
No. Google decides the order in an auction, using bids, ad quality, expected clicks and the page the ad leads to. Be careful with anyone who promises first place.
No. It only shows the ad was visible at that moment. Results come from calls and bookings, so tracking matters.
Google can match ads to searches that are close in meaning, not only exact matches. Tight keyword lists and regular checks of the search terms keep ads on target.
Keep going
Tell me about your practice and your city. I plan ads that earn their spot, and I track enquiries so you can see which ones become patients. The first call is free.
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