TikTok is video first, so the person who plans your ads needs to understand both video and health rules. This page shows what to look for and what to ask before you start.
TikTok has a healthcare and pharmaceuticals ad policy. Rules differ by country and by service, and some claims are limited. I plan every ad with the policy open.
Checked in November 2026. This is a plain-English summary, not legal or financial advice.